How does IP help your SME or start-up take off?

For small businesses, concepts like IP have often been beyond their means and dreams. But this is the very first step to provide the exclusiveness that helps them grow .

Without a proper understanding of the subject, or training in it, IP can be a daunting domain for most. And how does that influence their strategy and market potential? As most of SMEs and MSMEs are operating in overlapping markets, the tension and competition arises, especially since they hold the advantageous means of making their offer known faster and unique selling propositions that seem more reliable. IPs provide just that. Through LEADERSHIP 4SMEs, businesses and start-ups that are still taking it step by step get the chance to protect their content and further leverage it to expand their business operations. (link intern don’t know how to do that)

Intellectual property is not limited to technology companies, but is valuable for every business which invests large sums in research and development for creating indigenous products and services. After all that effort, without IP secured, it would all have been pointless if some other company brings the breakthrough to the table.

But how can that be avoided? For startups and SMEs, intellectual property rights can be used as a marketing tool, to build brand recognition and a reputation for innovation. A patent, or even a patent pending, could be presented to the market with attractive intros like “the first,” “the best,” or “the only” . In this way, the product is secured and highlighted from the competitive others.