PONS IP

PONS IP is a firm with more than 75 years of history, which is specialized in legal advice, consultancy, management and defense of intellectual property rights and new technologies assets.
PONS IP offers a comprehensive service, in what we call a “360º vision” involving three independent and, at the same time, complementary business lines. As an IP agency, law firm and IP consultancy, PONS IP accompanies its clients in all areas related to their Intellectual Property Rights, as well as in all related fields.
This degree of specialization and the wide range of professionals on staff allows PONS IP to carry out and define the best approach and strategy for the protection of our clients’ technological intangible assets.
Headquartered in Madrid, PONS IP has eight offices, five of which are spread throughout Spain (Alicante, Barcelona, Madrid, Seville, Valencia) and another three abroad (Bogota, Guangzhou and Brussels). In addition to these international offices, its extensive network of associates, made up of more than 300 prestigious international law firms, enables the firm to provide coverage to clients from all over the world in any country.
Currently, PONS IP has more than 130 professionals, including technical and legal experts in the advice and management of intangible assets related to Intellectual Property.
Amongst them, we can mention that PONS IP has four Spanish Industrial Property Agents accredited by OEPM, the Spanish Trademarks and Patents Office (Carmen González Candela, Ángel PONS Ariño, Mª Purificación PONS Ariño and Valvanuz Rodríguez Pombo). In addition, Ángel PONS Ariño and Mª Purificación PONS Ariño are representatives before the European Union Intellectual Property Office (EUIPO) and European Patent Agents accredited by the European Patent Office (EPO).
PONS IP also has six other European Patent Agents (EPAs): Esther Martínez Bravo, Ana Herrera Arroyo, Mª del Carmen Redondo Palomo, Javier Hidalgo Herrero, Leticia Gómez Gil and Almudena Díaz Martínez.
The firm’s long history in the sector and its international character makes PONS IP one of the leading agencies not only in Spain, but also in the European Union and Latin America, being included amongst our clients, companies with a significant weight in the IBEX 35.
PONS IP is also a member of the main international Intellectual Property organizations: INTA, ECTA, ASIPI, MARQUES, LES, AIPPI and EPI, actively collaborating in their events, publications and projects.

In addition to the recognition of our clients, we have the endorsement of the international media specialized in IP, which year after year endorse us as one of the leading IP firms in Spain, Europe and Latin America. Among them, we have the recognition of specialized legal directories such as Managing Intellectual Property (MIP), Intellectual Asset Management (IAM), World Trademark Review (WTR), Chambers and Partners and Legal 500, which consolidates us as one of the most recognized firms recommended for comprehensive advice on Intellectual Property and related services in Spain, Europe and Latin America.

PONS IP is in the MIP rankings as the top firms for PCT work in Spain for the last five years. Furthermore, PONS IP is the firm leader in Spain considering the number of patents and trademarks filed in OEPM in 2019 and 2020.

Last but not least, Iberian Lawyer IP & TMT Awards recognized on the 5th of October, 2021 the excellence of the Spanish Legal market in the field of Intellectual Property protection, Telecommunications, Media and Technology, where PONS IP received the following Awards:

• LAW FIRM OF THE YEAR – IP
• LAW FIRM OF THE YEAR FASHION
• LAW FIRM OF THE YEAR – TRADEMARKS AND PATENTS
• LAW FIRM OF THE YEAR DESIGN

Our firm counts also with recommended professionals by these publications:

o José Carlos Erdozain: Of Counsel. World Trademark Review, recommended for Enforcement & Litigation. Leader’s league, recommended for patent litigation and trademark litigation. Best lawyer, recommended for IP.

• Isabel Cortés: Head of International Legal Affairs Department. Chambers & Partners and Word Trademark Review recommended for Prosecution & Strategy. Leader’s league, recommended for Trademark and design prosecution. Best lawyer, recommended for IP.
• Patricia Ramos: Head of the Patent Department. IAM1000 recommended for Patent Prosecution. Leader’s league, recommended for Patent prosecution
• Gabriel Castilla: Head of Engineering Patent Department. IAM1000 recommended for Patent Prosecution.
• Carmen González: Head of the Trademark Department. Word Trademark Review recommended for Prosecution & Strategy. MIP recommended as IP Star. Leader’s league, recommended for Trademark and design prosecution.
• Jean Devaureix: Head of Patent Litigation. MIP recommended as IP Star. Leader’s league, recommended for patent litigation and trademark litigation.
• Elena Ordúñez: Head of the Litigation Department. Leader’s league, recommended for Copyright and Design law.

In addition, the following PONS IP professionals have also been recommended:

• Esther Martínez, Almudena Díaz and Carmen Redondo in the Leader’s League for Patent Prosecution.
• Amparo del Río and Ramón Moreda in the Leader’s League for Trademark Prosecution.

In this sense, in PONS IP we are proud to be committed to the professional development, gender equality, diversity, inclusion, well-being, safety and health of all our employees, and an example of that is the fact that in PONS IP there is more than a 60% of women employees and this percentage is even higher in senior management positions, with the CEO being a woman and more than 80% of the management team being women.
Furthermore, it is worth mentioning that PONS IP is especially aware of the importance to meet with the highest quality standards and to adapt to the applicable regulation at the effect. For this reason, as an additional guarantee to its accredited experience, PONS IP provides different certifications to demonstrate our commitment and ability to provide products and services, considering quality, environmental, safety and social responsibility aspects.

• Quality management systems: ISO 9001:2015 certifying the quality provided in all our services.
• Technological surveillance: UNE 166000:2011 EX, Technological watch and competitive intelligence system.
• ISO 27001 for requirements for an information security management system (ISMS).

Finally, in 2005 the PONS Foundation was created with the intention to be an open space to knowledge and promotion of culture and social development values with passion, dedication to service and commitment.

Its main goals include:

• Contribution to the defence of Intellectual Property and the promotion of R&D as a matter of public interest.
• Promotion of informational campaigns, training, education, and awareness on Intellectual Property and the rights that flow from them and their need for protection.
• Dissemination of new fields of scientific activity.
• Sensitize the public, especially businesses, on the importance of R&D for economic and social development.
• Promote and encourage investment in R&D.
• Support and encourage public institutions to develop and implement appropriate measures and mechanisms, nationally and internationally, to protect the rights of Intellectual Property.

PONS IP Services

As we have already mentioned, PONS IP counts with more than 75 years of experience in the IP field in Spain. Along these years, our firm has developed a large client portfolio comprised of more than 27.000 small, medium and big corporations, some of them belonging to the IBEX-35 index.

Our expertise in the international field began more than 2 decades ago. With the aim to consolidate PONS IP as a Spanish firm with a strong presence in Europe and Latin America, we opened our first office in Bogotá, which followed a second office in Medellín after that.

PONS IP team takes advantage of the latest technologies to provide an agile and effective response to our clients, through highly specialized innovative services:

• Consulting: The strategy and management of IP assets must be aligned with the company’s aims and managed appropriately to increase its market value.
  • IP Methodology:
    • Analysis and contextualization of the intangible assets of the company.
    • Definition of a management model and creation of protection processes.
    • Support throughout the implementation of the model.
    • Training and internal communication to create an IP culture in the entity.
  • IP Services:
    • Intellectual Property Strategic Plan definition and deployment.
    • Valuation and valorization of intangible assets.
    • Legal advice on R&D and Innovation Technology process, including negotiation of agreements, analysis of regulation, defense of company assets from third parties, etc.
    • Advice, elaboration and participation as partner expert on IPR management in projects funded by R&D Public Programs as Horizon Europe, Next Generation EU
• Agency: Protecting in the best way (trade secrets, trademarks, patents, industrial designs, etc.) the results of the R&D and innovation processes and other intangible assets.
  • Trademarks and Domains: We are the leading firm in Spain the creation of strategies for the protection, defense, and internationalization of trademarks. A comprehensive service that includes: the preliminary research to define the viability of the trademark and registration in any country:
    • Research into identities and similarities of the sign.
    • Definition of a customized registration strategy.
    • Application for registration at any level: National, European and worldwide.
    • National and International protection.
    • Defense against oppositions, appeals and actions for revocation and invalidity filed by third parties.
  • IP Monitoring:
    • Analysis and contextualization of the definition of a management model and creation of protection processes.
    • Support throughout the implementation of the model.
    • Training and internal communication to create an IP culture in the entity.
  • Law Firm: Preparation of customized protection and defense strategies. In an increasingly complex regulatory environment, legal professionals must understand the client’s business model, and the impact their legal strategies and decisions have on organizations. Aware of this new scenario, at PONS IP we advise and represent our clients individually, offering a specialized service per industry activity. PONS IP attorneys are well-known specialists in Intellectual Property. Thanks to their extensive experience, we can offer you an integral service in IP and other related matters, such as unfair competition and illegal advertising.
    • Intellectual Property: Our legal team develops protection strategies and offers effective solutions to safeguard our clients’ creations (literary, musical, and audiovisual works and software, among others) and have extensive experience in the field of trademarks, patents, utility models and designs, trade secrets and domain names.
    • Data Protection and Governance: We help our clients to manage personal data based on the General Data Protection Regulation. Legal audits, internet privacy, international data transfer and/or management of possible disciplinary proceedings are just some of our areas of expertise. Also, we are specialist in non personal data management, based on the new European Regulation as Data Governance Act. This data management is very relevant in some specific context as Industrial Digital Twins, Industry 4.0 and Industry and Mobility Open Data Platform.
    • Exclusive IP Training: At PONS IP, we have a lot of experience promoting courses focused on intellectual property. With the support of Pons Business School, we make it possible through client tailored training programs for the awareness and defense of Intellectual Property and the responsible use of new technologies.
    • Online surveillance: protect you IP rights on the internet: In an increasingly digitalized world, more and more brand abuses are committed every day, like counterfeits, phishing, and unauthorized uses of brand names. In this context, we support our clients by protecting their intellectual property online. We combine machine-learning technology to deliver a 95%+ success rate by detecting, analyzing, and removing infringements in real-time